what we do

We deliver remarkable digital experiences that enhance how brands talk, work and thrive.

web apps

mobile apps

interactive displays

websites

integrations

augmented reality

virtual reality

content

Some of these experiences are about helping sell, some are to help share your story with the world and some are about getting work done quicker and more efficient than ever before.

Whatever it is, our team of creative designers, producers, architects and developers make it happen. After all, It’s in our name.

strategy

Before we get into the nitty gritty of wireframes and 1’s and 0’s, we first need to take a breath and develop an approach – or strategy – for what we’re building.

We start with gathering information on everything we know about the problem we’re solving. If we don’t know enough, we’ll make sure to implement some proper good-ol’ fashion research – either by asking your customers, your team or getting our hands dirty on the data itself.

Armed with good information and an understanding of your users, budget, business and your objectives we’ll formulate a strategy that makes sense.

User research is conducted to understand users’ characteristics, behaviours and aims.

A competitor analysis involves assessing competitor products, services and websites to see how they design for their users – potentially solving for similar user needs.

Qualitative analysis focuses on the why – why do people behave in certain ways? Why do they make decisions? Exercises can include focus groups, interviews, and observations. 

Quantitative analysis focuses on the what – what happened? How many people signed up? Research methods can include analytics gathered by machines, large-scale data sets, and closed-ended questionnaires and surveys.

We conduct a series of workshops with you, combined with extensive research and documentation. The resulting document, called a Blueprint, outlines a comprehensive plan for building your digital product.

design

Design encompasses so much, but at it’s core it’s about how something works. When we approach design we take into account the position of the user, what they find important and what feeling we want to touch on when they use our product. It’s an analysis that helps us understand the user’s behaviour so that we can design better experiences for them.

We then wrap that in a way that feels nice, looks delightful and gets people what they want.

Wireframing is a way to design a website or digital product at a structural level. It helps conceptualise and test iteratively the visual hierarchy without the visual styles getting in the way. This is to keep the main focus on understanding functionalities and placement of key elements users will interact with.

A low fidelity prototype is a quick and easy tangible representation of a concept, a user flow or an information structure that has been created throughout the wireframes stage. Usually done with paper and human assistance, it’s a great way for getting quick feedback from relevant stakeholders and target users – helping us iterative and improve the product or website.

Visual concepts won’t absolutely reflect the final website or product, but it’ll help create a starting point for how the website or product will look and feel, without too much investment. In some cases, this will be based on a pre-existing brand style guide.

Once the website or product has been visually conceptualised, we start to develop the link between design and development by mapping out how all design and interaction elements look in every scenario – e.g. buttons, typography, colours, navigation menus, spacing and sizing, etc.

This is where we combine the work we’ve done in the wireframes and concept stages, and refined it with the digital style guide. This is comprised of key screen or page designs that will resemble the final product or website.

delivery

We like to think of development as a journey and not a destination.

It’s a process of applying the right approach to making the 0’s and 1’s do what we want them to. Sure, it might look like magic, but it’s really just a lot of coffee, whiteboards and typing.

 

An interactive prototype allows us to create something super quick that contains very specific, key features of your product. It’s ideal for testing & researching new ideas and concepts. 

Pre-production is the nuts and bolts of the project. Dependency mapping, resource scheduling, making sure all the documentation links up and can be used as the textbook for the actual build.

From pre-production you get a timeline with milestones, due dates for deliverables, and a clear plan for getting your project built. 

Development is the process of taking the ideas outlined and making them into a reality. We use a bunch of tools to…

We rigorously plan and test everything we create. We do this to ensure everything behaves as expected. 

get in touch

hello@digitalmakers.io
269 Wickham Street, Fortitude Valley
Brisbane 4006
Australia
MON-FRI 9AM-5PM